Blog Post Morgan Salsman Blog Post Morgan Salsman

how bourbon is an economic powerhouse

The world of bourbon and whiskey is an economic powerhouse. We know this. But, understanding the economics behind these beloved spirits can provide valuable insights into their market dynamics and the opportunities they present.

Read More
Blog Post Morgan Salsman Blog Post Morgan Salsman

prohibition, bootleggers, and speakeasies

Let's go back in history for a moment. Back to a time of prohibition, bootleggers, and speakeasies 🥃

It’s hard to believe now, but there was a time in America where bourbon, and all other spirits, were outlawed (crazy idea these days). I want to take a second to talk about the Prohibition era—a time when America's beloved whiskey (and spirits in general) went underground.

Read More
Blog Post Morgan Salsman Blog Post Morgan Salsman

best Bardstown bars to visit

Bardstown, KY, is not just my hometown but also the bourbon capital of the world. Growing up there, I've had the pleasure of experiencing some bars and lounges that perfectly capture the spirit of our beloved bourbon culture.

Here are my top five favorite bars in Bardstown:

Read More
Blog Post High-Proof Creative Blog Post High-Proof Creative

How Whiskey Investing Can Fit Into Your Portfolio

Are you looking to diversify your investment portfolio? Consider the allure of whiskey investing. That’s right. Real portfolio diversification. This isn’t just adding different stocks, this is a separate investment altogether that has no attachment to the ups and downs of the stock market.

Read More
Blog Post High-Proof Creative Blog Post High-Proof Creative

the bardstown legend booker noe

When I was young, my dad would take me to visit construction projects he was working on after the workday had closed.

One evening, we stopped by a property where he was building a pavilion. As we walked up the driveway, the screen door to the house opened and someone said “You look like you could use a drink”.

It was Booker Noe, Jim Beam’s grandson.

Read More
Blog Post Morgan Salsman Blog Post Morgan Salsman

The Secrets of Whiskey Barrel Aging

Ever wondered how distillers keep track of how their whiskey is maturing without interrupting the aging process?

When it comes to whiskey aging, every drop counts! Weighing and gauging barrels help distillers estimate the volume of liquid left inside without opening them up. This means the aging process continues undisturbed, preserving those delicious flavors and complexities.

Read More
Blog Post Morgan Salsman Blog Post Morgan Salsman

Stirring History-The Kentucky Derby's Love Affair with Bourbon

With the Kentucky Derby taking place today, the excitement is palpable, and the air is filled with anticipation (and soon, big hats). As we eagerly await the thundering hooves and the thrill of the race, it seems fitting to take a moment to delve into the intertwined history of two quintessential Kentucky treasures: the Derby itself and the state’s beloved bourbon.

Read More