Stirring History-The Kentucky Derby's Love Affair with Bourbon

With the Kentucky Derby taking place today, the excitement is palpable, and the air is filled with anticipation (and soon, big hats). As we eagerly await the thundering hooves and the thrill of the race, it seems fitting to take a moment to delve into the intertwined history of two quintessential Kentucky treasures: the Derby itself and the state’s beloved bourbon.

The Kentucky Derby, a horse race renowned worldwide, traces its roots back to the 1870s with Col. Meriwether Lewis Clark Jr.

Bourbon was officially recognized by Congress in 1964 as America's native spirit. Its origins are shrouded in legend, with ties to both European royalty and American ingenuity.

You might be wondering, how the mint julep become the drink of the derby-the julep first got its start as a medicinal concoction used to settle the stomach. As a cocktail, it blossomed in the American South in the late 1700s, with a decidedly elite air, because not everyone had access to ice nor the silver or pewter cup in which the drink is served.  The mint julep became the official drink of the Kentucky Derby in 1938. Nearly 120,000 mint juleps have been sold at the race every year since.

Beyond the track, the economic impact of the Derby reverberates throughout the region, benefiting not only the racing industry but also local businesses, including bourbon distilleries, hotels, and restaurants. It's a symbiotic relationship that fuels both passion and prosperity.

In fact, if you’re looking for an exciting and unique investment opportunity, the aging process of bourbon may be a good way to diversify your portfolio.

Once you’re finished watching the Derby, reach out to me at morgan.salsman@lqdassets.co and we can discuss! 🏇